Posts Tagged ‘pesto’
product management, project management, recipes, technology - Thursday, September 17, 2009 20:23 - 1 Comment
product planning with pesto goggles
Sometimes, I find it easier to understand a process when I don’t apply it to my ‘area of expertise’. Whether my product is the next Twitter of Facebook, or if I’m simply planning to make a birthday cake, the process is essentially the same.
You’re probably wondering at this point how pesto fits into product planning? Well, wonder no more!
Pesto is a super simple product, so it serves as a great test case… but don’t be fooled! There are tonnes of user cases. There’s lots of flavour options (I often make coriander & almond pesto, carrot pesto etc). There are many competitors. And within pesto ‘the category’, there are a myriad of product lines. Each product line suited to a different market segment … a different vision.
Let’s start with a quick poll…
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